Studios booking this work for the first time usually expect the difference to be about gender. It mostly isn’t. A bar mitzvah and a bat mitzvah in the same Reform congregation produce near-identical albums. A bat mitzvah in an Orthodox community and one in a Reform community produce very different albums, even though both are […]
Read More →A quinceanera is not a small wedding. Studios that design it like one end up with an album that misses half of what the family was expecting to see. The celebration has its own cast and its own sequence of rituals. It also tends to involve two separate shoots now, which changes where the album […]
Read More →The expensive problem in album production is rarely the reprint. It is the two weeks of silence before anyone tells you a reprint is needed. By then you have promised a delivery date, the couple has told their parents, and you are explaining a delay you only learned about yourself an hour ago. The printing […]
Read More →Nobody has ever sat down and looked at 3,000 wedding photos. Not the couple, not their parents, and definitely not the friend who asks to see them at dinner. People get through about forty wedding photography photos before their attention gives out. That’s the real number you’re designing for. So the folder isn’t the problem. […]
Read More →Most photographers pick their first lab on price. That works fine at twelve weddings a year. It stops working somewhere around thirty, usually in October, usually at the worst possible moment. The lab that suits a solo shooter and the lab that suits a studio with three photographers are rarely the same company. Switching later […]
Read More →Ask ten photographers what an album earns them and nine will quote you a number off the lab invoice. That number is wrong, and it’s wrong in the same direction every time. The invoice is maybe sixty percent of what the album actually costs you. The rest hides in your calendar. So let’s start there. […]
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